NYC Desis / Active NYC

I designed a website template for two social networks – one catering to New York City’s South Asian community, the other to people who want to connect for sports and fitness activities – and created custom logos, color schemes, and typographic systems for each.

NYC Desis

For NYC Desis, I went with a yellow-orange-red palette, suggesting a fun, contemporary vibe with just a hint of traditional South Asian art.

ActiveNYC

For ActiveNYC, I chose a blue-green palette, giving the site a summery, outdoor feel. The logo icon is based on the ubiquitous ISO ‘human’ to suggest universality, but with a more flowing, tapered form to show action and movement.